The Fendi Baguette bag is one of the most iconic handbags

The Fendi Baguette bag is one of the most iconic handbags in the world of fashion, originally created in 1997 by Silvia Venturini Fendi. Known for its compact, rectangular shape that resembles a French baguette loaf (hence its name), the Baguette redefined what a “statement bag” could be and sparked the “it bag” phenomenon that swept the fashion industry in the late 1990s and early 2000s. Shop Fendi Baguette bags on Fendi Outlet.

Fendi Baguette bags

Key Features of the Fendi Baguette:

  1. Design and Shape: The Baguette is distinguished by its simple yet striking design, featuring a compact, horizontal shape that is meant to be carried under the arm like a French baguette. Its design emphasizes clean lines and minimalism with a focus on high-impact visual appeal.
  2. Material Variability: Over the years, Fendi has crafted the Baguette in a myriad of materials, including leather, suede, velvet, and even denim. The bag has also featured a wide range of embellishments from sequins and beads to embroidery and the iconic FF logo fabric.
  3. Closure and Hardware: A hallmark of the Baguette is the distinctive FF clasp closure, which is often crafted in various metals and finishes, adding to the bag’s luxurious feel. The hardware varies from subtle and understated to bold and decorative, contributing to the bag’s versatile appeal.
  4. Interior: Despite its compact size, the Baguette is designed to be functional with an interior that can comfortably hold everyday essentials. The inside usually features a zipped pocket and is lined with high-quality materials.
  5. Strap Options: Most Baguette bags come with a detachable strap, allowing them to be worn as a shoulder bag, a crossbody bag, or as a clutch, enhancing their versatility.
  6. Cultural Impact: The Fendi Baguette was famously popularized by Sarah Jessica Parker’s character Carrie Bradshaw on the TV show “Sex and the City.” This appearance helped cement its status as a cultural icon and a must-have accessory in the fashion world.
  7. Collector’s Item: Over time, the Fendi Baguette has become a collector’s item, with vintage and limited-edition pieces particularly coveted. The continuous reinterpretations and special editions keep the Baguette relevant and desirable across different generations.
Fendi Baguette bag

The Fendi Baguette remains a symbol of luxury and innovation in accessories, reflecting an enduring appeal that transcends seasonal trends. Its status as both a functional handbag and a collector’s piece demonstrates its unique place in the history of fashion. Whether in its classic form or through its numerous reinventions, the Baguette continues to capture the imagination of fashion lovers around the world.

The Baguette (named after the similarly svelte French bread, also carried under-arm) made its first appearance in Fendi’s autumn/winter 1997 show. Conceived by Silvia Venturini Fendi – granddaughter of the house’s founders – under the artistic directorship of Karl Lagerfeld, the bag was a departure from the minimalist, oversized totes of the Nineties. Its diminutive size was a little impractical – decadently so – and it was developed in a magpie-pleasing assortment of finishes, from textured wool to intricate embellishments, inspired by the designer’s grandmother’s collection of 1920s and 1930s bags. And, front and centre, was Fendi’s interlocked FF ‘Zucca’ insignia – invented by Lagerfeld in 1965 and soon to become a beacon for Noughties logomaniacs.

Fendi Baguette bags

Not everyone at the house was a Baguette fan, but Venturini Fendi persisted and for three years, this little bag sat nestled beneath the arms of a few forward-thinking fashion fans. That was, until the turn of the millennium and the Sex and the City effect.

It seems appropriate that 25 years after Fendi’s iconic bag was released, it should return to the city synonymous with the show that made it famous. The Baguette was practically a fifth cast member, appearing upon Carrie Bradshaw’s arm in various guises, including pink sequins, brown snakeskin, toffee-hued leather and, unforgettably, that shimmering, violet paillette bag that was unceremoniously snatched (along with Carrie’s beloved Manolos). Samantha even purchases a counterfeit Baguette – an arbiter of bad luck in episode ‘Sex and Another City’, when she gets thrown out of Hugh Hefner’s mansion after an altercation with a Playboy Bunny, who is carrying the real version of the bag.

Fendi Baguette bag

For those not partial to sequins, there are plenty more subdued iterations to choose from, both new and pre-loved. The Baguette has been reimagined in denim, canvas and shearling, enveloped in logos and embroidered with flowers, and now comes in a family of sizes – including the teeny, tiny ‘Nano’, which functions as both a charm and (very) impractical bag – with detachable long straps in leather and chain.

The Fendi Baguette bag is an iconic and timeless piece from the renowned Italian luxury brand, Fendi. First introduced in the late 1990s, the Baguette bag quickly became a fashion must-have and a symbol of luxury and style. It is a small, rectangular shoulder bag with a short handle that allows it to be carried under the arm like a French baguette, hence its name.

The Fendi Baguette bag is known for its versatility and sophistication, making it a favorite among celebrities and fashionistas worldwide. It comes in a wide range of materials, colors, and embellishments, often featuring the signature FF logo or intricate beadwork and embroidery. The bag is designed to be worn as a statement piece, adding a touch of elegance and glamour to any outfit. Whether dressed up for a formal event or paired with a casual look, the Fendi Baguette bag is a classic accessory that never goes out of style.

For more about the Fendi Baguette bag please visit Fendi Official Website:


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